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Diffusion of Innovations, 5th Edition
Rated 4.05 out of 5 based on 20 customer ratings
20
SKU: 9780743222099
₹999.00 Original price was: ₹999.00.₹899.00Current price is: ₹899.00.
Explore the groundbreaking Diffusion of Innovations, 5th Edition by Everett M. Rogers. Discover how new ideas spread through communication channels, from early adopters to widespread acceptance. This revised edition examines the Internet’s impact on diffusion, transforming how we communicate and embrace innovation. Learn the secrets behind the adoption of new technologies. 9780743222099
5 in stock
Ansh Kapoor –
Rogers’ research is solid and foundational. A bit repetitive.
Sayantan Choudhury –
A bit dense at times, but overall, very informative.
Anagha Jain –
The language is sometimes academic. Good information though.
Meenal Sareen –
Important concepts, but could use more modern case studies.
Sourav –
Really helpful in understanding the concepts around innovation.
Debanjan Dasgupta –
The book presents a fundamental idea in a very simple way.
Harsh Yadav –
Provides a great framework for understanding innovation.
Priyal Jain Jain –
Offers a useful perspective on how technology is adopted.
Aditya Chhaganbhai Boricha –
Essential reading for anyone in product development or marketing.
Vilas Tyagi –
Informative and insightful but a long read.
Drishad Saha –
A must-read for marketers. It could be more concise.
Chetan Prakash –
A cornerstone of innovation theory. Glad I read it.
Sarthak Bansal –
The book is a bit dry, but the content is valuable.
Aditya Chaudhary –
Good theoretical background but lacks practical application examples.
Akash Kumar Choudhary –
Found it fascinating. It explains a lot about trends.
Unnati Pande –
A bit slow to get through, but worth the effort.
Diksha Munjal –
Eye-opening! Changed how I see technology adoption.
Sawara Kumar Mishra –
Rogers’ work is a classic for a reason. Still relevant, though some examples feel dated.
Mukul Singh Patel –
I enjoyed the insights into different adopter categories.
Kalloljyoti Ojah –
Excellent insights into the spread of ideas. Highly recommend it.