Description
- ISBN-13: 9788123908182
- Publisher: CBS Publishers & Distributors
- Publisher Imprint: CBS Publishers & Distributors
- Language: English
- Returnable: Y
- ISBN-10: 8123908180
- Publisher Date: 30 May 2004
- Binding: Hardback
- No of Pages: 529
Availability: Out of Stock
Principles of Pharmaceutical Marketing
SKU: 9788123908182
Original price was: ₹2,095.00.₹1,634.10Current price is: ₹1,634.10.
“Principles of Pharmaceutical Marketing” by M. Smith is a comprehensive guide designed for pharmacy students and professionals. ISBN: 9788123908182. This essential resource explores the complexities of pharmaceutical product marketing, offering practical insights and strategies for success in this specialized field. Perfect for those with limited marketing knowledge or seeking advanced techniques.
Out of stock
Description
Additional information
Additional information
| Weight | 0.5 kg |
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Mayank Jain –
Book has amazing structure and I was able to follow content very easy.
Anshu Singh –
A solid resource, but not groundbreaking. Covers the basics well, but doesn’t go into great depth.
Aswin J –
Valuable insights into the regulatory aspects of pharmaceutical marketing. A key differentiator from other books.
Siddharth Kumar –
Exactly what I needed! The strategies are practical and relevant. Improved my marketing knowledge immensely.
Kartikey Aggrawal –
Great for beginners! Explains complex concepts in a simple way. Would recommend to students.
Akash Deep –
Found the content to be outdated in some sections. Needs a refresh to stay current with the industry.
Yash Namdeo Pise –
The book gave me exactly what I expected and I am grateful for the knowledge.
Sadhna Patel –
Not the most engaging book, but it covers the necessary topics. Did its job adequately for my course.
Rohan Todi –
Very informative and well-organized. Helped me understand the unique challenges of pharma marketing.
Bhupendra –
Clear and concise. Perfect for a quick introduction to the field. Wish it had more advanced topics.
Shreyash Kashyap –
A bit dry, but packed with information. Useful as a reference guide. Not a page-turner, though.
Atharva M Deshkar –
Helpful for my pharmacy studies. Some chapters were more relevant than others. Good value for the price.
Yashika –
Excellent book for understanding the basics. Well-written and easy to follow. Highly recommend!
Annie Goswami –
Disappointed with the lack of real-world examples. Theory is great, but application is key. Okay read.
Afnas –
A good overview, but felt a bit too academic. Still, a solid intro to pharmaceutical marketing.
Akhil Srivastava –
A must-read for anyone in pharmaceutical sales. Provides a great foundation for marketing principles.
Mehak Chugh –
Expected more case studies and practical exercises. Felt too theoretical for my liking.
Harsh –
Comprehensive, but overwhelming at times. Could use more visuals to break up the text. Decent resource.
Aman Kanwar –
It was okay book, but definitely can not recommend it as it is very old school