International Marketing Management
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Availability: In Stock

International Marketing Management

12
SKU: 9788123912752

Original price was: ₹525.00.Current price is: ₹393.75.

Explore the dynamic world of international marketing with Subhash Jain’s comprehensive guide. Learn key strategies for global market entry, product adaptation, pricing, distribution, and promotion. Optimize your campaigns with insights into cultural nuances, trade regulations, and digital marketing trends. Perfect for students, marketers, and business professionals seeking a competitive edge in the global marketplace. “International Marketing Management” offers practical knowledge and real-world case studies for success.

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Description

  • ISBN-13: 9788123912752
  • Publisher: Cbs Publishers And Distributors
  • Publisher Imprint: Cbs Publishers And Distributors
  • Edition: 3
  • Language: English
  • Returnable: Y
  • Weight: 700 gr
  • ISBN-10: 8123912757
  • Publisher Date: 30 Jun 2008
  • Binding: Paperback
  • Height: 238 mm
  • No of Pages: 758
  • Spine Width: 29.97 mm
  • Width: 180.09 mm

Additional information

Weight 0.5 kg

12 reviews for International Marketing Management

  1. Shivam Sunil Salampuria –

    A solid overview of international marketing. Some sections felt a bit dense, but the case studies were helpful.

  2. Yashwanth Kumar Reddy Bethi –

    Good for beginners, but experienced marketers might find it too basic. Enjoyed the cultural insights, though.

  3. Sunidhi Govind Kela –

    It helped me understand the basics of global marketing. Easy to follow.

  4. Anupama Singh –

    Good starting point, but needs updating to reflect current digital trends.

  5. Utkarsh Narayan –

    I found the trade regulation part very complicated. However, it is still a useful book with helpful examples.

  6. Moksha Kandpal –

    An excellent resource for students. Clear explanations and helpful case studies.

  7. Anwesha Pal Chaudhuri –

    The digital marketing chapter was a little outdated, but overall a decent resource.

  8. Akash Maroti Jayewar –

    Jain’s book is packed with useful information. I especially liked the product adaptation strategies.

  9. Supriya Sahu –

    Comprehensive, but a bit dry. More real-world examples would have been appreciated.

  10. Aayush Gupta –

    It is a okayish book. It contains some good information about the product adaptation strategy with some relevant example.

  11. Aman –

    This book gave a great overview of entering global markets. Practical and easy to understand.

  12. Pranjal Dwivedi –

    A must-read for anyone serious about global business. Comprehensive and well-organized.

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