Introduction To Corporate Communication: Case Studies From India
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Introduction To Corporate Communication: Case Studies From India

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SKU: 9781032425306

Original price was: ₹1,295.00.Current price is: ₹984.00.

“Introduction To Corporate Communication: Case Studies From India” by Charu Lata Singh and Mona Gupta (ISBN: 9781032425306) offers practical insights into effective communication strategies for businesses in India’s dynamic environment. Explore real-world case studies, media strategies, crisis management, and corporate social responsibility. Essential reading for students, scholars, and practitioners in corporate communications, business management, and related fields.

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Description

  • ISBN-13: 9781032425306
  • Publisher: Routledge (Manohar Publishers & Distributors)
  • Height: 30 mm
  • No of Pages: 300
  • Width: 28 mm
  • ISBN-10: 103242530X
  • Binding: Hardcover
  • Language: English
  • Weight: 500 gr

Additional information

Weight 0.5 kg

17 reviews for Introduction To Corporate Communication: Case Studies From India

  1. Aaryan Kumar Pandey –

    A mixed bag. Some chapters were strong, others felt a bit weak. It is fine for an introductory course.

  2. Vishu Chauhan –

    Good introductory text for corporate communication. The case studies are really helpful.

  3. Piyush Sonthalia –

    Relevant and informative! It offers a clear understanding of the subject. Great to have this book.

  4. Nandini Garg –

    The Indian context is well explained. It is beneficial for those new to the field.

  5. Advik Sharma –

    Enjoyed the book. CSR section was insightful. A valuable addition to my communications library, thanks.

  6. Aayush Tanwar –

    Useful for understanding the basics. It feels like an introductory text and nothing advanced is covered. Okay.

  7. Tanishta Roy –

    Excellent resource! The real-world case studies were very insightful and applicable to my work. Highly recommend.

  8. Chirayu Shrimall –

    A decent overview of corporate communication. Nothing groundbreaking, but solid information for the Indian market.

  9. Aman Mittal –

    An easy-to-understand guide. It is great for students. It is insightful and engaging.

  10. Ritik Goyal –

    An informative book, especially for students. Some of the concepts felt a bit dated, though. Could use a refresh.

  11. Rohit Raj –

    A good starting point for understanding corporate communication in India. The case studies are relevant, but I wish there were more recent examples.

  12. Ayush Jain –

    The Indian context is well-covered. I found the section on crisis management particularly useful. A worthwhile read.

  13. Himanshee Kumawat –

    Provides decent insights. It is helpful for beginners, it could be more in-depth for experienced professionals.

  14. Narasimha Nadh S –

    The book offers a practical look at the subject. The case studies were very relevant. Overall, good read.

  15. Bashar Khan –

    It gave great and helpful insights. The cases were explained very well. Worth the read.

  16. Amarjeet Kumar –

    It is a pretty good book. But, I expected some more advanced topics. Still good for beginners.

  17. Manan Anand –

    The case studies are its strength. It clearly shows the importance of communication. I would recommend it.

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