We are Like That Only: Understanding the Logic of Consumer India
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We are Like That Only: Understanding the Logic of Consumer India

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SKU: 9780143065975

Original price was: ₹450.00.Current price is: ₹360.00.

“We Are Like That Only” offers a captivating exploration into the complex and often perplexing world of Indian consumer behavior. Delving into the cultural nuances and economic realities that shape purchasing decisions, this book provides invaluable insights for businesses and marketers seeking to understand the Indian market. With compelling analysis and real-world examples, author Rama Bijapurkar and publisher Penguin Books illuminate the unique logic driving India’s vibrant consumer landscape. ISBN: 9780143065975

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Description

  • ISBN-13: 9780143065975
  • Publisher: Penguin Books
  • Publisher Imprint: Penguin Books
  • Edition: Revised and updated
  • No of Pages: 312
  • ISBN-10: 0143065971
  • Publisher Date: 15 Aug 2009
  • Binding: Paperback
  • Language: English

Additional information

Weight 0.5 kg

20 reviews for We are Like That Only: Understanding the Logic of Consumer India

  1. Yashowindra Singh Jamwal –

    The book provided a comprehensive analysis of Indian consumer behaviour. It’s a great read to understand the underlying factors.

  2. Ajeet Kumar Gupta –

    Informative and well-written! I appreciated the cultural insights. Helped me understand the ‘why’ behind consumer decisions.

  3. Atul Keshri –

    Some of the content felt outdated. However, the fundamental principles still hold true. A worthwhile read for beginners.

  4. Soumyajit Mukherjee –

    A decent read with valuable insights into the Indian market. Some parts felt generic, but it was useful. Worth the money.

  5. Yash Agarwal –

    This book demystified the Indian consumer market. The author clearly explains unique logic that drives India’s vibrant consumer landscape.

  6. Minerva Chandra –

    Excellent book! I use the insights I gained from this book in my daily work. A great read. Highly recommend!

  7. Rochan Goel –

    A bit repetitive in places, but overall a good resource. Provides a decent overview of the Indian consumer mindset.

  8. Ishan Dhingra –

    I highly recommend this book to any marketer or entrepreneur interested in entering the Indian market. Very clear and concise!

  9. Devender Pratap Mall –

    Captivating and informative! The real-world examples were very helpful. A must-read for anyone doing business in India.

  10. Harsh Dipesh Doshi –

    Excellent analysis! Provided a great foundation for understanding Indian consumers. Highly recommended for business students.

  11. Aayushi Purwar –

    I learned so much about Indian consumers! Some of the concepts were a bit dense, but the overall message was clear. Great book!

  12. Arjun P –

    An okay read. It’s informative but could be more engaging. The examples were helpful, but I wanted more depth of the insights.

  13. Esha Deswal –

    The book is insightful, but it needs an updated edition to include the latest trends. Foundational information is still relevant.

  14. Rahul Nadimidoddi –

    Interesting perspective! Helped me understand the nuances of the Indian market. Could have used more recent data though. Easy to read.

  15. Suramya Dinkar –

    A good starting point for understanding Indian consumers. Could use more in-depth analysis in some areas. Helpful resource.

  16. Debajit Patra –

    A bit dry at times, but the information is solid. I gained a lot of valuable knowledge about the Indian market from this book.

  17. Tanya Adil Mogrelia –

    As an Indian, I found the book insightful, but it felt like some generalizations were made. Still, a valuable read for outsiders.

  18. Himanshu Chodavadiya –

    This book changed my perspective on the Indian market. A must-read for businesses and marketers looking to expand their business.

  19. Ansh Dayal Lakhani –

    Provides a solid foundation for grasping consumer behaviour. A must-read for anyone interested in the Indian market.

  20. Parth Shahi –

    A good overview of Indian consumer behavior. Some parts felt a bit repetitive, but overall insightful. Definitely worth a read for marketers.

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