Right between the ears: How to Use Brain Science to Build Epic Brands
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Right between the ears: How to Use Brain Science to Build Epic Brands

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SKU: 9780670094929

Original price was: ₹599.00.Current price is: ₹479.00.

Unlock the secrets of building unforgettable brands with “Right Between the Ears.” This book blends neuroscience and marketing to reveal how our brains truly connect with brands. Learn practical strategies to create lasting brand loyalty by tapping into the power of emotion, memory, and attention. Perfect for marketers, entrepreneurs, and anyone seeking to build a brand that resonates.

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Description

  • ISBN-13: 9780670094929
  • Publisher: Penguin Portfolio
  • Binding: Hardcover
  • Language: English
  • Width: 140 mm
  • ISBN-10: 0670094927
  • Publisher Date: 21 Jun 2021
  • Height: 40 mm
  • No of Pages: 256

Additional information

Weight 0.5 kg

15 reviews for Right between the ears: How to Use Brain Science to Build Epic Brands

  1. Harshil Singh –

    Revolutionary! This book is filled with actionable strategies to connect with customers on a deeper level. A game changer!

  2. Sonu Kumar Singh –

    Some chapters were more engaging than others. It’s a good starting point for learning about neuromarketing.

  3. Vikas Thakur –

    A must-read for anyone serious about building a successful brand. The science is explained clearly and concisely.

  4. Akshay Kumar –

    A fascinating blend of neuroscience and branding! Some concepts were dense, but overall, a worthwhile read for marketers. I got some cool ideas.

  5. Ayush Kukrele –

    An excellent resource for understanding the psychology behind branding. Well-researched and engaging. This book help me understand my audience.

  6. Sidhartha Sankar Dash –

    A decent read, but not as groundbreaking as I’d hoped. Some ideas were familiar, but a few new gems.

  7. Riva –

    I was expecting more practical advice. The theory is interesting, but it’s difficult to apply to my own work.

  8. Jai –

    I found the book somewhat overwhelming. Too much technical information and not enough practical application.

  9. Anonymous –

    The book explained the concept clearly. This book is fantastic and easy to read. I would recommend it.

  10. Sourav Singh –

    Highly informative and thought-provoking. This book will reshape your perspective on brand building. Highly recommended.

  11. Amit Rathore –

    This book provides fantastic insights! Easy to read and the examples given were relevant and I learned a lot.

  12. Shreya Singh –

    A good overview of neuromarketing principles. Some parts felt repetitive, but overall a solid introduction.

  13. Prachi Bhuranda –

    Mind-blowing! This book completely changed how I approach branding. Highly recommend! It’s a bit technical at points, but worth it.

  14. Bharat Jindal –

    Right Between the Ears offers actionable insights, though sometimes jargon-heavy. I wish it had more real-world case studies.

  15. Basant Kumar –

    Interesting concepts, but the writing style felt a bit dry at times. I learned a few new things but I’m not sure how useful they are.

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