Original price was: ₹499.00.₹364.27Current price is: ₹364.27.
Unlock the secrets of powerful brands and their impact on the human brain. “Brands and the Brain” by Pamela Malhotra explores the link between brain-operating principles and brand management. Discover how top brands leverage brain functioning to create lasting impressions. ISBN: 9780143452614
Out of stock
| Weight | 0.5 kg |
|---|---|
| Author | |
| Publisher | Penguin Random House India Pvt. Ltd |
| ISBN | 9780143452614 |
Hi! I'm the Owl — your AI librarian. 🦉
Tell me a book you loved or the mood you're in, and I'll search all 1,58,000 books for you.
Bhanu Pratap Singh Rathore –
A unique approach to understanding consumer behavior. Some concepts need further explanation, but worth the time.
Mohan Chaubey –
Provides great insights into the psychology behind brand loyalty. A must-read for marketing professionals.
Vaibhav Kumar Arya –
It’s an okay read, not great. I found some parts repetitive and some of the research felt outdated. Could be better
Pratik Vasant Kawade –
Provides solid insights into consumer’s brand choices and their effects. A recommended read.
Swapnil Kumar –
Interesting concepts but felt a bit repetitive at times. Still worth reading for a new perspective on branding.
Abhinav Pratap Singh –
Fascinating! This book connects branding and neuroscience in a way that makes sense. Highly recommended for marketers.
Ayush Singh Rajput –
A worthwhile read for any marketer. It gives you a edge in understanding the customer’s preference of brands.
Amit Yadav –
A groundbreaking book that bridges the gap between neuroscience and branding. Highly informative and engaging.
Vedant Kaul –
An insightful read! I learned a lot about neuromarketing. Some parts were a bit too technical. Overall, a good book.
Sakshi Dilip Deole –
An informative book. The neuroscience can be a little overwhelming, but the branding insights are valuable.
Pranav Chawla –
Really opened my eyes to the power of brands. A few chapters were dense, but overall, a great learning experience.
Aditya Kumar –
Good read! Explains brands effect on brain very clearly. The book is a bit hard to get through, but still worth it.
Rashi Srivastava –
This book is decent but dry. The material is interesting but the presentation could be more lively and engaging.
Kaustav Prakash –
Mind-blowing! Explains why certain brands resonate so deeply with consumers. Changed the way I view marketing.
Pranjal Dwivedi –
Interesting book, but difficult to comprehend. I’d recommend if you already have a strong marketing background.
Rishav Srivastava –
The book was okay. I wish it had more practical examples and case studies to illustrate the concepts better.