Description
- ISBN-13: 9780241242537
- Publisher: Penguin Books Ltd
- Binding: Paperback
- Height: 154 mm
- No of Pages: 240
- Spine Width: 20 mm
- Width: 233 mm
- ISBN-10: 0241242533
- Publisher Date: 29 Oct 2015
- Depth: 20
- Language: English
- Returnable: Y
- Weight: 294 gr







Aman Mittal –
Great for beginners. Easy to understand and implement the concepts. It helped me focus my marketing efforts.
Aryan Chouhan –
Decent book, but some of the information is common knowledge. Still worth a read for the framework.
Pratyush Pandey –
Solid advice, but nothing revolutionary. Good for a refresher on marketing tactics. Examples could be better.
Rahul Bairwa –
This book changed my perspective on growth! The Bullseye Framework is brilliant. A very practical guide.
Karan Golani –
Helpful book, but a bit too focused on online channels. Could use more offline marketing examples.
Sunil Kumar Budania –
A must-read for startups! Traction provides a clear process for finding the right growth strategies. Highly recommend!
Navneet Kumar –
Good overview of different marketing channels. Some felt a bit outdated but still a useful framework for brainstorming.
Toshiv Mata –
The book’s content felt a little repetitive at times. Overall, still a useful guide to marketing.
Neha Sharma –
Traction is an invaluable resource for any entrepreneur looking to scale their business. Concise and actionable.