Hooked
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Availability: In Stock

Hooked

20
SKU: 9780241184837

Original price was: ₹799.00.Current price is: ₹599.25.

Discover the secrets of habit-forming products with “Hooked.” Learn the Hook Model, a four-step process that subtly influences customer behavior and drives engagement. Nir Eyal’s insightful guide reveals how top companies create captivating products, answering why some succeed while others fail. Unlock the power of user psychology and build products people love. ISBN: 9780241184837

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Description

  • ISBN-13: 9780241184837
  • Publisher: Penguin Books Ltd
  • Binding: Hardback
  • Height: 205 mm
  • Returnable: Y
  • Weight: 324 gr
  • ISBN-10: 0241184835
  • Publisher Date: 06 Nov 2014
  • Depth: 26
  • No of Pages: 256
  • Spine Width: 24 mm
  • Width: 139 mm

Additional information

Weight 0.5 kg

20 reviews for Hooked

  1. Harshvardhan Gupta –

    A bit repetitive, but the core concepts are valuable. Worth a read if you’re in product.

  2. Aaryan Kumar Pandey –

    Excellent book for understanding customer psychology. I’ve already implemented some of the strategies.

  3. M Fathima Saira –

    A good starting point for learning about user psychology, but not very in depth.

  4. Hrithik Sujil –

    A bit too focused on tech companies for my liking, but the principles are sound.

  5. Archit Jhawar –

    Good overview of habit formation, though some examples are a bit dated. Overall, a solid book.

  6. Aditya Ugam Dive –

    Excellent resource for understanding habit formation. Practical and actionable.

  7. Ashish Koteshwar Mahadule –

    Inspirational and insightful. This book has transformed my approach to product design.

  8. Pushpendra Gangwar –

    A great read for product managers. Hooked provides actionable insights into user behavior.!

  9. Sneha Yadav –

    The Hook Model is brilliant! Easy to understand and apply. Definitely worth the read.

  10. Sakshi Agarwal –

    I wish there were more case studies, but the model is solid.

  11. Priyanshu Sharma –

    Easy to digest and full of practical advice. I’ve seen immediate results.

  12. Gautamdev Chakravarty –

    I liked the examples. The book gave me a way to look at how a product can be sticky.

  13. Junnyali Panthri –

    Well-written and informative. I found the examples very helpful.

  14. Nikunj Singhal –

    Hooked provides a great framework for thinking about user engagement. Highly recommended.

  15. Sachin Sanjay Kakad –

    Not as revolutionary as I expected, but still some valuable takeaways.

  16. Gaurav Lakheshwar Moon –

    Interesting concepts, but felt a bit repetitive at times. Still, a useful framework for thinking about product design.

  17. Adarsh Akula –

    Very insightful! Helped me understand how to improve user engagement.

  18. Himankita Debbarma –

    Some of the concepts were obvious, but still a good refresher.

  19. Anchal Jaiswal –

    Hooked completely changed how I approach building products. Highly recommend.

  20. Rugved Deepak Tidke –

    A must-read for anyone in product development or marketing. Changed the way I think.

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