Buyology
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Buyology

17
SKU: 9781847940131

Original price was: ₹599.00.Current price is: ₹479.00.

Unlock the secrets of consumer behavior with “Buyology” by Bruce Daisley. Discover how neuroscience reveals the hidden drivers behind our buying decisions. From melon-scented electronics to the surprising ineffectiveness of product placement, explore the groundbreaking study that unveils the true power of marketing. Dive into the world of neuromarketing and uncover what really makes us buy. ISBN: 9781847940131

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Description

  • ISBN-13: 9781847940131
  • Publisher: Cornerstone
  • Binding: Paperback
  • Height: 197 mm
  • No of Pages: 256
  • Spine Width: 17 mm
  • Width: 130 mm
  • ISBN-10: 1847940137
  • Publisher Date: 01 May 2009
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Weight: 196 gr

Additional information

Weight 0.5 kg

17 reviews for Buyology

  1. Geetanjali Mukherjee –

    It was an okay book. Some information was repetitive.

  2. Sandhya Kumari –

    I found the concepts interesting but the book was slow to get through. Not my favorite.

  3. Kranti Karan Vir Singh –

    Interesting concepts, but the writing style felt a bit dry at times. Still, a thought-provoking book on consumer psychology.

  4. Tushar Agarwal –

    Some of the research felt a little dated, but the core concepts are still relevant. A decent read.

  5. Raunak Jitendra Gupta –

    Buyology is a captivating exploration of the hidden forces behind our purchases. Loved it!

  6. Jyotika Tuteja –

    This book is a game-changer! Understanding consumer behavior has never been so clear. A must-read.

  7. Rhythm –

    A bit technical in places, but overall a great introduction to the psychology behind purchasing decisions.

  8. Muskan Sahu –

    Good overview of neuromarketing, but I wish there were more practical applications discussed.

  9. Umang Gaba –

    Fascinating look into the science of buying. Some parts were a bit repetitive, but overall insightful. Definitely worth a read for marketers!

  10. Uroosa Anwer –

    A thought-provoking book that challenges traditional marketing strategies. Definitely worth the time.

  11. Shreya Chakraborty –

    Fantastic insights into the world of consumer behavior! Highly recommend to all marketers!

  12. Vaibhav Jaiswal –

    Buyology really opened my eyes to the hidden influences in marketing. Highly recommend for anyone in business!

  13. Gaurav Chawla –

    I enjoyed learning about neuromarketing, though the book could have been shorter. Lots of interesting studies.

  14. Rohit Raj –

    A decent read, but I was hoping for more actionable advice. Still, good information.

  15. Palak Shukla –

    The science was fascinating, but at times felt a bit too academic for a general audience.

  16. Rhythm –

    Eye-opening! I never realized how much our brains influence our buying habits. Very informative.

  17. Akhil R M –

    Changed my perspective on marketing! A must-read for anyone in the business world.

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