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Brand Leadership
Rated 4.00 out of 5 based on 20 customer ratings
20
SKU: 9781847398352
₹599.00 Original price was: ₹599.00.₹479.00Current price is: ₹479.00.
“Unlock sustainable competitive advantage with Brand Leadership by Karen Katz (ISBN: 9781847398352). Learn how to build a powerful brand identity & cultivate customer loyalty in today’s ever-changing market. Perfect for marketing managers, this book offers strategic insights into brand architecture & internet branding, essential for visionary business success.”
Out of stock
Prateek Popli –
Good overview of brand architecture. Some concepts were too high-level for my needs, but still worth the read.
Divya Aggarwal –
Useful for beginners in marketing, providing a good base to learn about building brands. Not very helpful for people already familiar.
Vaibhav Agrawal –
This book is a game-changer for understanding brand leadership. The strategies are well-explained and easy to implement.
Pranad Ajay Dessai –
A useful guide for marketing managers. The internet branding section is a bit dated, but the core principles still hold true.
Ayushi Chaturvedi –
The chapter on brand identity was especially insightful. A few sections felt a little basic, but overall a good book.
Arnav Sharma –
Brand Leadership is a solid read, but I expected more actionable strategies. Some concepts felt a bit repetitive. Overall, a decent overview.
Sneha Yadav –
Excellent book! Clear, concise, and packed with actionable advice. It has significantly helped refine our branding strategy.
Akshita Bhardwaj –
Brand Leadership is a must-read for anyone serious about creating a lasting brand. Practical and insightful. A valuable resource.
Ireen Ahmad Mir –
I appreciate the focus on sustainable competitive advantage. However, the book could benefit from more real-world examples.
Ayush Gupta –
I struggled to stay engaged with this book. The information is valid, but it lacks excitement, making it a chore to finish.
Khushi Agnihotri –
A bit underwhelming. I was expecting a more innovative perspective on brand leadership in the digital age. It’s okay.
Wahaj Arshad –
Karen Katz really knows her stuff. This book offers a comprehensive guide to building a powerful and enduring brand.
Shivam –
The examples made the theory easier to understand. Helped me in creating an effective brand strategy.
Anurag Kumar –
The book covers fundamental concept. It didn’t really teach me something new. Good if you’re just starting.
Harshit Lohumi –
A decent introduction to brand leadership. I would’ve liked more in-depth analysis of current market trends.
Sarvesh Singh –
Karen Katz delivers great insights on brand building. The chapters on customer loyalty are particularly strong. Highly recommend!
Prerna Monica Tete –
Brand Leadership is an invaluable resource for anyone seeking to elevate their brand. The author’s expertise shines through!
Samriddha Chatterjee –
This book provided strategic insights, but I found the writing style a little dry. It’s informative but not particularly engaging.
Aditya Singh –
Touches on important topics but sometimes the information is too high-level. Doesn’t give very actionable advice.
Anju –
Helpful insights on cultivating customer loyalty. The layout is a bit dense, making it hard to quickly find specific details.