Description
- ISBN-13: 9780684860473
- Publisher: Simon & Schuster
- Binding: Paperback
- Edition: New ed
- Language: English
- Returnable: Y
- Weight: 366 gr
- ISBN-10: 0684860473
- Publisher Date: 30 Dec 2000
- Depth: 24
- Height: 233 mm
- No of Pages: 272
- Spine Width: 20 mm
- Width: 153 mm
Vaibhav Jaiswal –
Kotler is the master! This book is packed with insights, though it can be dense at times. I will definitely apply some concepts learned.
Gaurav . . –
Excellent resource for understanding marketing foundations. The book is easy to understand. Great for both students and practitioners.
Priyanshu Singh –
Not bad, but it needs an update. Some concepts are outdated. The fundamentals are very good. I would recommend with caution.
Abhay Kumar Rajak –
A classic for a reason. Kotler simplifies complex topics, making them easy to grasp. It is good, but could be better with recent examples.
Abhimanyu Anurag –
Kotler delivers again! A must-read for anyone serious about marketing. It could include more focus on social media strategies.
Tirupati V Sai Akash –
Solid marketing principles, but I wish there were more modern case studies. Still, a valuable addition to my marketing library.
Janmayjai Kotawala –
A good overview, but felt a bit dated in some areas. Still, Kotler’s fundamentals are always relevant. Worth a read for a refresher.
Prashant Kumar Yadav –
Okay. Some parts were interesting. Other parts were boring. The practical application of the methods are not explained very well.
Jatin Bajpai –
A bit dry, but undeniably informative. Kotler’s framework is strong, but it could use a more engaging writing style.
Manikesh Kumar –
Comprehensive and well-structured. I appreciated the clear explanations, but I wanted more on digital marketing strategies.
Raghvendra Pratap Singh –
As a newbie in marketing, I found it insightful. The book is easy to read and to understand, but I felt like something was missing.
Bhawna Arya –
Essential reading for any marketer. Some of the examples are a little old, but the core concepts are timeless. Highly recommended.