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Building Strong Brands
Rated 4.20 out of 5 based on 25 customer ratings
25
SKU: 9781849830409
₹699.00 Original price was: ₹699.00.₹559.00Current price is: ₹559.00.
Dominate the market with “Building Strong Brands.” David Aaker reveals brand-building secrets from iconic companies like Saturn, GE, and McDonald’s. Learn to cultivate brand equity, leverage emotional benefits, and manage a brand system for lasting competitive advantage. Essential reading for strategic leaders.
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Aakash –
An invaluable resource for anyone in marketing or business. Aaker’s insights are timeless.
Kausar Ahamed –
The book could use an update. Some examples feel irrelevant now. Still a good starting point.
Deepkumar Devendrasingh Khinchi –
Building Strong Brands offers a comprehensive look at brand strategy. Highly recommended!
Anurag Srivastava –
The book is okay, but I found it a bit theoretical. I would have liked more practical examples.
Sumit Kumar –
Aaker dives deep into the science of branding. If you are new to branding then you might have to refer to other supporting material.
Karan Shaileshbhai Shah –
This book is a game-changer for anyone looking to build a strong brand. Aaker’s strategies are spot on!
Rushali N M –
A bit dry, but packed with information. I found the brand identity section especially useful.
Suprith D S –
It’s a good book, but I think some of the concepts are a little outdated. It could use a refresh with new case studies.
Vansh Gupta –
Aaker’s book is a classic for a reason. His concepts are timeless and still relevant today. Highly recommend!
Anshul Sharma –
The book is useful but would be better if some things are updated for the modern age.
Aniket –
This book is a must-read for anyone in marketing or branding. Aaker’s insights are invaluable.
Deepali Chouhan –
Great book with comprehensive information and well constructed thoughts. Definetely recommend it
Yashika Methi –
Some details are outdated. Nevertheless, the foundational knowledge is invaluable for marketing students.
Bhukiya Sai Shreya –
I learned so much about building a lasting brand! Aaker’s concepts are easy to understand and apply.
Chandrika Saha –
A bit too academic for my taste, but the core concepts are solid. Good for a deeper understanding.
Lakshita Khurana –
Aaker’s insights are valuable, but the book felt a bit dated. Still a solid foundation for understanding brand equity.
Shashwat Anand –
Great foundational knowledge for brand management. Aaker provides real-world examples and actionable advice.
Chahat –
This book is amazing. It has useful insights which any person can use to make their brand stronger.
Vedant Agarwal –
The book is very informative but can be a bit dense at times. It’s not an easy read, but it’s worth it.
Shivam Gera –
Some concepts were hard to grasp, but overall, a helpful guide to brand building. Examples are insightful
Priyadarshini Bora –
This book is a comprehensive guide. Great for anyone who wants to learn branding from scratch.
Ayush Tiwari –
Building Strong Brands is very useful! This book’s insights have helped me improve my brand-building knowledge.
Piyush Raj –
This book is a must-read for any marketing professional. Aaker’s framework is practical and insightful.
Siddharth Kumar –
I wish the author updated for the digital age, and some details were changed to fit the present.
Shivansh Tyagi –
Some parts are repetitive. Overall the insights are useful and would recommend reading it.