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Why We Buy
Rated 4.11 out of 5 based on 9 customer ratings
9
SKU: 9781416595243
₹899.00 Original price was: ₹899.00.₹656.00Current price is: ₹656.00.
“Discover the secrets of consumer behavior in Paco Underhill’s newly revised edition. “Why We Buy” reveals the ever-evolving retail landscape, from online trends and innovative stores. Get essential tips to attract and retain customers in today’s market by the author of “The Call of the Mall”.
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Adarsh Keshri –
I enjoyed the insights into how store layouts influence purchasing decisions. Helped me rethink my business strategy.
Ramanan Kartikh –
Underhill’s observations are spot-on. The book is engaging and provides practical tips to improve customer experience. Highly recommended!
Akshit Sachdeva –
A fascinating look into shopping habits! Some insights felt a bit dated, but overall a worthwhile read for anyone in retail or marketing.
Mohammed Fayiz Rahman M P –
I was hoping for more updated information on e-commerce trends. Still, some useful takeaways from physical retail strategies.
Prashant Thakur –
Interesting concepts, but the writing style felt a little dry at times. Still, plenty of valuable information to consider.
Vishesh Mishra –
Excellent book! It’s an easy and interesting read. I learned a lot about why customers make their choices.
Ashutosh Kumar Singh –
A solid introduction to the psychology of shopping. Easy to understand and apply to real-world situations.
Ravi Raj –
While some of the examples seemed outdated, the core principles of understanding customer behavior remain relevant.
Rik Raj Dey –
This book opened my eyes to so much! I see shopping in a totally new way now. A must-read for business owners.