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Entrepreneurship and Innovation: Theory, Practice and Context (Springer Texts in Business and Economics)

SKU: 9789811394140

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A comprehensive guide to entrepreneurship and innovation that bridges theory with practical application. This Springer text explores the contextual factors that shape entrepreneurial ventures and innovative business practices in today’s dynamic global economy.

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Description

Entrepreneurship and Innovation: Theory, Practice and Context provides a thorough exploration of entrepreneurial ventures and the innovation processes that drive business success. The text integrates theoretical frameworks with real-world applications, offering students and practitioners valuable insights into how companies create, develop, and scale innovative solutions.

This Springer publication examines the multifaceted relationship between entrepreneurship and innovation, considering economic, social, and organizational contexts. It covers essential topics including business model development, strategy formulation, risk management, and growth strategies. The book addresses both established and emerging markets, highlighting how contextual factors influence entrepreneurial decisions and innovation outcomes.

Designed for business students, entrepreneurs, and managers, this text serves as both an academic resource and a practical guide for understanding modern business challenges and opportunities in an increasingly complex and competitive landscape.

Additional information

Author

Sophie Reboud, Tim Mazzarol

Publisher

‏ : ‎ Springer Verlag, Singapore

ISBN

9789811394140

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