Description
Data Mining for Business Analytics: An Indian Adaptation is a comprehensive textbook designed to equip business professionals and students with practical data mining techniques. The book covers fundamental concepts including data exploration, visualization, and predictive modeling with real-world applications relevant to the Indian market.
Written by leading experts including Galit Shmueli and Peter C. Bruce, this adaptation addresses modern analytics challenges through regression, classification, clustering, and time series analysis. The authors provide hands-on examples, case studies, and practical exercises that enable readers to implement data mining strategies effectively. The Indian adaptation enhances relevance by incorporating local business scenarios and datasets.
Ideal for business analysts, data scientists, and students, this book bridges the gap between statistical theory and practical business application, making it an essential resource for anyone seeking to leverage data for competitive advantage in today’s data-driven business environment.
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