Description
Digital Marketing: Strategy & Tactics by Jeremy Kagan and Siddharth Shekhar Singh provides a thorough exploration of contemporary digital marketing approaches. This Wiley publication combines theoretical frameworks with actionable tactics that marketing professionals can implement immediately.
The book covers key areas including digital strategy development, customer engagement across multiple channels, data-driven decision making, and performance measurement. Readers will discover how to leverage emerging technologies and platforms to reach target audiences effectively.
Whether you’re new to digital marketing or seeking to refine existing strategies, this resource offers insights into building comprehensive campaigns that drive business results in today’s competitive landscape.
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