Description
Behavioral Finance, 7th Edition by Prasanna Chandra is a comprehensive guide to understanding how human psychology shapes financial markets and investment decisions. This edition delves into the cognitive biases, emotional factors, and irrational behaviors that drive investor actions and market movements.
The book examines key concepts including prospect theory, loss aversion, overconfidence, and herd behavior, demonstrating how these psychological phenomena affect portfolio management, risk assessment, and trading strategies. Chandra provides practical frameworks for recognizing behavioral patterns in both individual and institutional investing.
With real-world examples and case studies, this text bridges the gap between traditional finance theory and actual market behavior. Ideal for students, financial professionals, and investors seeking to understand the psychological dimensions of finance and improve decision-making processes.
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