Description
Consumer Behavior, 13th Edition by Michael R. Solomon and Tapan Kumar Panda is a comprehensive guide to understanding how consumers make decisions and interact with brands. This updated edition covers psychological principles, social influences, and cultural factors that shape purchasing behavior in today’s digital marketplace.
The textbook explores key topics including motivation, perception, learning, attitudes, and personality traits that drive consumer choices. It examines how social and cultural environments influence buying decisions, the impact of family and peer groups, and the role of lifestyle in consumption patterns.
Published by Pearson Education, this 13th edition integrates current research with practical applications for marketing professionals and students. It provides insights into consumer segmentation, decision-making processes, and the evolution of consumer behavior in an increasingly connected world.
Reviews
There are no reviews yet.