Description
The Business of Sport Management, 2e is an authoritative resource for students and professionals seeking to understand the complexities of managing sports organizations. This edition provides contemporary insights into operational management, financial planning, marketing strategies, and stakeholder relations within the sports sector.
The book explores key business concepts tailored to the unique challenges of sports management, including governance structures, revenue generation models, and strategic planning. With real-world case studies and practical examples, readers gain actionable knowledge applicable across professional sports, collegiate athletics, and recreational programs.
Designed for both aspiring and experienced sport managers, this textbook emphasizes ethical leadership, sustainable business practices, and innovative management approaches. It serves as an essential reference for understanding how successful sports organizations operate in today’s competitive landscape.
Reviews
There are no reviews yet.