Description
Fashion Buying: From Trend Forecasting to Shop Floor is an essential resource for anyone seeking to understand the fashion retail industry. Authors David Shaw and Dimitri Koumbis provide an in-depth exploration of the buying process, from the initial stages of trend forecasting and market analysis to the final presentation of merchandise on the shop floor.
This comprehensive guide covers critical topics including seasonal planning, vendor selection, quality control, and inventory management. Readers will gain practical knowledge about how fashion buyers identify emerging trends, negotiate with suppliers, and make strategic purchasing decisions that impact profitability and customer satisfaction.
Whether you’re an aspiring fashion buyer, retail manager, or fashion student, this book offers valuable insights into the commercial aspects of fashion that are often overlooked in traditional fashion education. With real-world examples and industry expertise, it bridges the gap between fashion creativity and business acumen.
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