CORPORATE COMMUNICATION [Paperback] RATH
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CORPORATE COMMUNICATION [Paperback] RATH

SKU: 9789387511743

Original price was: ₹1,115.00.Current price is: ₹836.00.

Corporate Communication is a comprehensive guide that explores the principles and practices of effective communication in organizational settings. This paperback edition provides practical insights into internal and external communication strategies for modern businesses.

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Description

Corporate Communication is an essential resource for professionals, managers, and business students seeking to master the art of effective organizational communication. Written by Pragyan Rath, K. Shalini, and Debankita Ray, this comprehensive guide covers fundamental concepts and contemporary practices in corporate communication.

The book addresses key topics including internal communication strategies, external communication channels, crisis management, stakeholder engagement, and digital communication trends. With practical examples and case studies, readers gain actionable insights applicable to real-world business scenarios. The content is structured to help professionals develop communication skills that enhance organizational effectiveness, build stronger stakeholder relationships, and create positive corporate cultures.

Ideal for business students, HR professionals, and corporate leaders, this paperback edition serves as both a learning tool and a practical reference guide for improving communication practices across all organizational levels.

Additional information

Author

CENGAGE INDIA
Publisher

‏ : ‎ Pragyan Rath, K. Shalini, Debankita Ray
ISBN

9789387511743

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