Description
Social Marketing by Hastings is an essential resource for professionals, students, and organizations seeking to understand how marketing principles can be effectively applied to social causes. This comprehensive non-fiction work examines the intersection of commercial marketing techniques and public good initiatives.
The book covers key concepts including audience segmentation, strategic planning, behavioral change frameworks, and campaign implementation. Hastings explores real-world case studies and practical applications across public health, environmental sustainability, and social welfare sectors. Readers will gain insights into designing persuasive campaigns that motivate positive behavioral change while maintaining ethical standards. The Elsevier publication provides evidence-based approaches and contemporary examples relevant to modern social challenges, making it invaluable for marketing professionals, policy makers, public health advocates, and students in related fields.
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