Description
Practical Research: Design and Process is an essential resource for anyone conducting empirical research. The 13th edition by Jeanne Ellis Ormrod provides clear, accessible guidance on research fundamentals, from initial problem formulation through final data analysis and reporting.
This text covers both quantitative and qualitative research methods, helping readers understand when and how to apply different research designs. Topics include research ethics, literature reviews, experimental design, survey development, data collection techniques, and statistical analysis. The book emphasizes practical application over theory, making complex concepts understandable through real-world examples and case studies.
Ideal for graduate students, researchers, and professionals in education, psychology, social sciences, and business, this edition incorporates contemporary research practices and emerging methodologies. Each chapter includes learning objectives, review questions, and practical exercises to reinforce key concepts.
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