Description
Marketing Research, 13th Edition (Indian Adaptation) provides a thorough exploration of research methodologies, data collection techniques, and analysis strategies crucial for modern marketing decisions. Authored by leading experts V. Kumar, Robert P. Leone, David A. Aaker, and George S. Day, with Indian adaptations by Rahul Pratap Singh Kaurav and others, this edition bridges global marketing research practices with local market dynamics.
The book covers quantitative and qualitative research methods, consumer behavior analysis, survey design, and advanced analytical techniques. Each chapter includes practical case studies and real-world applications relevant to the Indian business context. Students and marketing professionals will gain valuable insights into market segmentation, competitive analysis, and strategic decision-making processes essential for contemporary marketing success.
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