Description
Redefining Retail presents a comprehensive framework for understanding and adapting to the evolving retail landscape beyond traditional digital transformation. Marketing pioneer Philip Kotler and expert Giuseppe Stigliano explore ten guiding principles that enable retailers to navigate the post-digital world with confidence and purpose.
The book addresses fundamental shifts in consumer behavior, technological integration, and business strategy that are reshaping the retail industry. Rather than focusing solely on digital tools, the authors emphasize the importance of creating meaningful customer experiences, building sustainable business models, and leveraging innovation strategically.
Packed with real-world examples, case studies, and actionable insights, this work serves as both a strategic roadmap and a practical guide for retail leaders seeking to reimagine their operations and create lasting value in an increasingly competitive environment.
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