Description
This authoritative textbook by Poornima M. Charantimath provides a thorough exploration of entrepreneurship development and small business enterprise management. The book combines theoretical foundations with practical applications through 14 end-of-chapter case studies that showcase the latest entrepreneurial practices and real-world business scenarios.
Designed for students, aspiring entrepreneurs, and business professionals, the work covers essential topics including business planning, opportunity identification, resource management, and growth strategies. Each case study offers valuable insights into successful business ventures, enabling readers to learn from contemporary entrepreneurial experiences and apply these lessons to their own ventures.
Published by Pearson Education, this comprehensive resource serves as both an educational text and a practical guide for anyone seeking to understand the dynamics of entrepreneurship and small business operations in today’s competitive market landscape.
Reviews
There are no reviews yet.