Description
Sales and Distribution Management, 1st Edition, authored by Avinash Mulky and published by Cengage Learning India Private Limited, is a comprehensive resource for professionals seeking to master the intricacies of sales and distribution strategies. The book covers essential topics including sales force management, channel design, and distribution network optimization.
This practical guide combines theoretical frameworks with real-world case studies to help readers understand modern sales dynamics. It addresses key challenges in managing sales teams, building effective distribution channels, and leveraging technology in sales operations. The text is designed for business students, marketing professionals, and sales managers who want to enhance their understanding of distribution management and sales excellence.
With its focus on Indian market contexts and global best practices, this edition serves as a valuable reference for anyone involved in sales leadership and distribution planning.
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