Description
Sales and Distribution Management: Leveraging Emerging Technologies offers a thorough examination of contemporary sales management practices and distribution strategies in an increasingly digital marketplace. This 4th edition, authored by Krishna K. Havaldar, Vasant M. Cavale, and Subrata Kumar Nandi, equips professionals with essential knowledge on integrating emerging technologies into sales and distribution operations.
The book covers key topics including digital transformation, supply chain optimization, customer relationship management, and omnichannel distribution strategies. Readers will gain insights into leveraging AI, data analytics, and automation to enhance sales performance and streamline distribution networks. With practical case studies and real-world examples, this McGraw Hill publication serves as an invaluable resource for sales managers, distribution professionals, and business executives seeking to stay competitive in today’s technology-driven marketplace.
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