Description
Strategic Management is an essential resource for business leaders, managers, and students seeking to master the principles of organizational strategy. Written by Shantam Shukla and Shashwat Shukla, this McGraw Hill publication offers a thorough exploration of strategic planning, competitive analysis, and implementation techniques.
The book covers core concepts including strategic analysis, business model development, competitive positioning, and organizational execution. Through real-world case studies and practical examples, readers gain actionable insights into how successful companies formulate and execute strategies across various industries.
This first edition combines theoretical frameworks with practical applications, making it suitable for MBA programs, executive development, and organizational strategy professionals. The authors present cutting-edge approaches to strategic management while maintaining accessibility for both novice and experienced strategists.
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