Description
Strategic Management of Technological Innovation, 7th Edition, is a leading textbook that equips managers and entrepreneurs with essential strategies for driving innovation in competitive markets. Written by Melissa A. Schilling and Ravi Shankar, this edition combines theoretical foundations with practical applications drawn from diverse industries.
The book covers critical topics including innovation strategy formulation, R&D management, intellectual property protection, and the commercialization of new technologies. Students and professionals gain insights into managing innovation processes, fostering organizational creativity, and building sustainable competitive advantages through technological advancement.
With updated case studies, real-world examples, and contemporary frameworks, this McGraw Hill publication prepares readers to navigate rapidly changing technological landscapes and make informed strategic decisions that drive organizational success and market leadership.
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