Description
Customer Relationship Management, An AI-driven Approach by Anjali Kausik offers a thorough examination of how artificial intelligence is transforming the landscape of customer relationship management. Published by Wiley, this non-fiction work bridges the gap between traditional CRM practices and cutting-edge AI technologies.
The book explores practical applications of machine learning, predictive analytics, and automation in CRM systems, enabling businesses to enhance customer engagement and retention. Readers will discover how AI-powered tools can streamline customer interactions, personalize experiences at scale, and generate actionable insights from customer data.
Whether you’re a business leader, CRM professional, or technology manager, this resource provides essential strategies for leveraging AI to optimize customer relationships and drive competitive advantage in today’s digital marketplace.
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