Description
Social Media Data Mining and Analytics: An Indian Adaptation is a comprehensive guide to understanding, extracting, and analyzing data from social media platforms. Authored by Gabor Szabo, Gungor Polatkan, P. Oscar Boykin, Antonios Chalkiopoulos and others, this Wiley publication bridges the gap between academic theory and practical application.
The book covers essential techniques for mining social media data, including data collection, preprocessing, and advanced analytics methods. It explores how organizations can leverage social media insights for business intelligence, customer engagement, and strategic decision-making. The Indian adaptation specifically addresses local market dynamics, popular platforms in India, and culturally relevant case studies.
Ideal for data scientists, business analysts, marketing professionals, and researchers, this resource provides hands-on methodologies and frameworks applicable across industries. Whether you’re new to social media analytics or seeking to deepen your expertise, this book offers valuable tools and knowledge for navigating the rapidly evolving digital landscape.
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