Description
Business Analytics: A Management Approach offers managers and business professionals a practical framework for implementing analytics in organizational strategy. Written by Richard Vidgen, Sam Kirshner, and Felix Tan, this comprehensive guide demystifies complex analytical concepts and demonstrates their real-world applications.
The book covers essential topics including data interpretation, predictive modeling, and performance metrics that drive business growth. Rather than focusing solely on technical aspects, it emphasizes how analytics can inform strategic decisions across marketing, operations, and finance departments.
Readers will discover actionable insights on implementing analytics programs, measuring ROI, and building data-driven cultures within organizations. Perfect for executives, managers, and business analysts seeking to harness the power of data analytics for competitive advantage.
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