Description
Social Psychology is a comprehensive textbook that delves into the scientific study of human behavior within social contexts. Written by Arun Kumar Singh and published by PHI Learning Pvt. Ltd., this work provides students with an in-depth exploration of how individuals think, feel, and act in social situations.
The textbook covers fundamental concepts including attitudes, persuasion, conformity, obedience, aggression, and altruism. It examines group dynamics, prejudice, interpersonal attraction, and social influence with theoretical rigor and practical examples. Through evidence-based research and contemporary case studies, the book demonstrates the real-world applications of social psychological principles in everyday life.
Designed for undergraduate and graduate students in psychology, sociology, and related disciplines, this textbook serves as both an introductory guide and a reference resource. The structured approach facilitates understanding of complex social phenomena and provides frameworks for analyzing human behavior in diverse social settings.
Reviews
There are no reviews yet.