Description
Strategic Retail Management is a definitive resource for understanding the complexities of modern retail business. Written by Srini. R. Srinivasan and published by Dreamtech Press, this book offers practical strategies and frameworks for retail professionals at all levels.
The book covers essential topics including market analysis, customer relationship management, inventory optimization, and competitive positioning in the retail sector. Readers will gain valuable insights into operational efficiency, merchandising strategies, and digital transformation in retail. With real-world examples and actionable advice, this work serves as both a reference guide and a strategic planning tool for retail managers and entrepreneurs looking to build successful, sustainable businesses in an increasingly competitive marketplace.
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