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Behavioural Finance

SKU: 9788120350281

Original price was: ₹595.00.Current price is: ₹446.00.

Behavioural Finance explores how psychological factors and cognitive biases influence financial decision-making. This comprehensive guide reveals why investors often act irrationally and how understanding these behavioral patterns can lead to better financial outcomes.

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Description

Behavioural Finance by Sulphey M.M provides an in-depth examination of how human psychology shapes financial markets and personal investment decisions. The book bridges the gap between traditional finance theory and real-world investor behavior, demonstrating that financial markets are not always rational.

Readers will discover how cognitive biases, emotional responses, and social influences affect trading patterns, portfolio management, and risk assessment. The author presents case studies and practical examples that illustrate common behavioral pitfalls such as overconfidence, anchoring, and herd mentality.

This essential resource is ideal for investors, financial professionals, and anyone seeking to understand the psychological underpinnings of financial markets. By recognizing these behavioral patterns, readers can make more informed decisions and develop strategies to overcome emotional barriers to successful investing.

Additional information

Author

Sulphey M.M

Publisher

‏ : ‎ Prentice Hall India Learning Private Limited

ISBN

9788120350281

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