Description
Behavioural Finance by Sulphey M.M provides an in-depth examination of how human psychology shapes financial markets and personal investment decisions. The book bridges the gap between traditional finance theory and real-world investor behavior, demonstrating that financial markets are not always rational.
Readers will discover how cognitive biases, emotional responses, and social influences affect trading patterns, portfolio management, and risk assessment. The author presents case studies and practical examples that illustrate common behavioral pitfalls such as overconfidence, anchoring, and herd mentality.
This essential resource is ideal for investors, financial professionals, and anyone seeking to understand the psychological underpinnings of financial markets. By recognizing these behavioral patterns, readers can make more informed decisions and develop strategies to overcome emotional barriers to successful investing.







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