Description
New Perspectives on Critical Marketing and Consumer Society provides an in-depth examination of the complex relationship between marketing practices and modern consumer culture. Edited by Elaine L. Ritch and Julie McColl, this comprehensive volume brings together diverse scholarly viewpoints to challenge conventional marketing wisdom and explore critical perspectives on consumer behavior.
The book addresses fundamental questions about how marketing influences society, the ethics of consumer manipulation, and the cultural implications of consumption patterns. Contributors analyze contemporary marketing strategies, their societal impacts, and the ways consumers navigate an increasingly commercialized world. Topics include consumer manipulation, brand culture, sustainability in marketing, and the role of digital platforms in shaping consumer identity.
Published by Emerald Group Publishing, this scholarly work is essential for academics, marketing professionals, and anyone interested in understanding the critical dimensions of consumer society and the marketing industry’s influence on modern life.
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