Description
In today’s competitive landscape, platforms have become commoditized—every competitor has access to similar technologies and tools. The real question is: how do you win when the playing field appears level? This essential guide from the American Marketing Association explores innovative strategies for building sustainable competitive advantages in platform-driven markets.
Written by industry experts Ted Moser, Charlotte Bloom, Omar Akhtar, and David Aaker, this book provides actionable frameworks for leveraging platforms effectively. Learn how to differentiate your business, optimize customer experiences, and create value that transcends basic platform functionality. Whether you’re navigating digital marketplaces, SaaS environments, or multi-sided ecosystems, this resource offers practical insights for achieving market leadership when competitors have identical infrastructure.
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