Description
Digital PR is an essential resource for public relations professionals navigating the evolving landscape of digital communication. Part of the PRCA Practice Guides Book Set (2018-2019), this guide by Danny Whatmough provides practical insights and strategies for implementing effective digital PR campaigns.
The book covers key digital channels, online reputation management, social media integration, and stakeholder engagement in the digital age. It offers actionable guidance on leveraging digital platforms to amplify PR messages, build brand awareness, and maintain positive stakeholder relationships. Perfect for both emerging and experienced PR practitioners seeking to enhance their digital communication capabilities and stay current with industry standards and best practices.
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