Description
Expand, Grow, Thrive offers a comprehensive roadmap for brands ready to scale beyond their current markets. Pete Canalichio introduces the LASSO Method, a five-step framework that simplifies the complexity of global brand building. Whether you’re a startup with big ambitions or an established company looking to expand internationally, this book provides proven strategies and real-world examples.
The LASSO Method breaks down the essential components of successful global expansion: positioning, market analysis, strategy development, operations, and scaling. Each step is designed to build on the previous one, creating a coherent path to international success. Canalichio combines business theory with practical wisdom, making complex concepts accessible to entrepreneurs and business leaders at all levels.
Published by Emerald Publishing Limited, this non-fiction guide is essential reading for anyone serious about transforming their brand into a global player.
Reviews
There are no reviews yet.