Description
Doing Business in the MENA Region offers a curated selection of case studies from the prestigious EFMD Case Writing Competition, providing invaluable insights into conducting business across Middle Eastern and North African markets. The collection, edited by Laoucine Kerbache, Wolfgang Amann, and Nadine Burquel, features practical examples and strategic analyses of real business challenges and opportunities in the MENA region.
This resource is essential for business professionals, entrepreneurs, and students seeking to understand the unique dynamics of MENA markets, including cultural considerations, regulatory environments, and market-specific strategies. Each case study presents authentic business scenarios that highlight the complexities of regional commerce, from multinational operations to local ventures.
Published by Emerald Publishing Limited, this non-fiction work serves as both an academic reference and practical guide for anyone involved in MENA business operations or international expansion planning.
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