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Interfirm Networks: Theory, Methods, and Practice (17) (Advances in Business Marketing and Purchasing)

SKU: 9781780520247

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This comprehensive volume explores interfirm networks, examining theoretical frameworks, research methodologies, and practical applications in business marketing and purchasing. It provides essential insights for understanding how organizations collaborate and compete within networked business environments.

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Description

Interfirm Networks: Theory, Methods, and Practice is a definitive resource for understanding the complex relationships and collaborations between organizations in modern business ecosystems. This volume, part of the Advances in Business Marketing and Purchasing series, bridges the gap between academic theory and practical implementation.

The book presents cutting-edge research on how firms develop and manage strategic networks, exploring the mechanisms that drive interfirm collaboration, competition, and value creation. It addresses critical topics including network formation, governance structures, and performance outcomes in business relationships.

With contributions from leading scholars and practitioners, this work offers both theoretical frameworks and empirical evidence to guide business professionals and researchers. The practical methodologies presented enable organizations to better understand their position within industry networks and optimize their strategic partnerships for competitive advantage.

Additional information

Author

Roger Baxter, Arch G. Woodside

Publisher

‏ : ‎ Emerald Group Pub Ltd

ISBN

9781780520247

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