Description
As companies grow, they inevitably attract new customer segments with different needs, preferences, and expectations than their original base. The Growth Dilemma examines this critical business challenge and offers actionable solutions for navigating conflicting customer demands.
Authors Annie Wilson and Ryan Hamilton draw on extensive research and real-world case studies to demonstrate how successful brands balance innovation with consistency. The book provides frameworks for identifying which customer segments to pursue, how to adapt offerings without alienating core customers, and strategies for maintaining brand coherence across diverse markets.
Essential reading for executives, marketing leaders, and entrepreneurs facing growth decisions, this Harvard Business Review publication equips readers with the tools to expand responsibly and profitably.
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