Description
Marketing Strategy & Management: Fairness and Trust in the Workplace by Diane M. Phillips is a comprehensive guide to developing marketing strategies that prioritize ethical business practices and workplace integrity. The book addresses the critical relationship between internal organizational culture and external marketing effectiveness.
Phillips examines how fairness and trust serve as foundational elements for sustainable business success. She provides practical frameworks for managers and marketing professionals to implement trust-based strategies that enhance employee satisfaction, improve customer relationships, and strengthen brand reputation. The content bridges the gap between traditional marketing management and modern workplace dynamics, offering actionable strategies for creating transparent communication channels and equitable work environments.
Published by SAGE Publications Ltd, this non-fiction work combines theoretical insights with real-world applications, making it valuable for business leaders, marketing professionals, and organizational development specialists seeking to build ethical, trust-centered organizations.
Reviews
There are no reviews yet.