Description
Inside Digital Advertising provides a critical analysis of the platforms, technologies, and power structures that constitute the digital advertising ecosystem. Drawing on extensive research and interviews, MacKenzie and Caliskan illuminate how advertising platforms operate as complex socio-technical systems that influence markets, consumer behavior, and cultural narratives.
The authors explore the material politics of digital advertising, examining the algorithmic systems, data infrastructure, and corporate interests that shape how ads are targeted, distributed, and experienced. They reveal the hidden mechanisms behind programmatic advertising, real-time bidding, and audience segmentation that generate billions in revenue while raising critical questions about privacy, manipulation, and market concentration.
This accessible yet scholarly work challenges readers to understand advertising not merely as creative communication, but as a fundamental force reshaping digital capitalism, democratic discourse, and everyday life in the 21st century.
Reviews
There are no reviews yet.