Description
Marketing: An Introduction – Global Edition by Gary Armstrong and Philip Kotler is a foundational text designed for students and professionals seeking to understand contemporary marketing strategies and consumer behavior. Published by Pearson Education Limited, this book presents core marketing principles through real-world examples and case studies relevant to the global marketplace.
The text covers key topics including market segmentation, product development, pricing strategies, promotional tactics, and digital marketing channels. With its global perspective, the book addresses how companies can effectively reach diverse markets and adapt their strategies across different cultures and regions. The authors emphasize the importance of understanding customer needs and building lasting relationships in an increasingly competitive business environment.
This edition combines theoretical foundations with practical applications, making it suitable for business students, entrepreneurs, and marketing professionals looking to enhance their expertise and stay current with evolving market trends.
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