Description
Fundamentals of Strategy provides a thorough introduction to the core concepts and practices of strategic management. Authored by renowned academics including Richard Whittington, Duncan Angwin, Patrick Regnér, Gerry Johnson, and Kevan Scholes, this Pearson publication delivers accessible yet rigorous coverage of strategy fundamentals.
The book covers essential topics including strategic analysis, strategy formulation, and strategy implementation. It presents established frameworks such as SWOT analysis, Porter’s Five Forces, and the Resource-Based View alongside contemporary strategic challenges facing organizations. Each chapter integrates real-world case studies and examples to illustrate how theory applies to business practice.
Ideal for business school students and practicing managers, this text balances academic depth with practical relevance. The authors guide readers through systematic approaches to understanding competitive advantage, organizational capabilities, and strategic decision-making in diverse business contexts.
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