Description
Global Marketing, Global Edition by Mark Green and Warren J. Keegan is an essential resource for understanding marketing in a interconnected world. This comprehensive textbook examines the strategies, frameworks, and best practices necessary for successful international marketing campaigns.
The book covers key topics including global market analysis, consumer behavior across different cultures, product development for international markets, pricing strategies, distribution channels, and promotional tactics in diverse regions. Readers will gain insights into how companies adapt their marketing approaches to meet local needs while maintaining global brand consistency.
Published by Pearson Education Limited, this Global Edition provides real-world case studies and examples from various industries and markets. It’s an invaluable reference for business students, marketing professionals, and organizations seeking to expand their reach into international markets.
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